Last week, I wrote that I’d had some thoughts about Apple. This is the main course of what I was thinking about…
With the introduction of the iPod, Apple become more than just an iconic computer company; it became a consumer electronics company. Apple has long been at the forefront of making electronic things easier, hence its largely proprietary stance on protocols until recent years. Rendezvous, Apple’s brand name for ZeroConf technology, looks like it will make as big an impact as AirPort (WiFi), FireWire (IEEE.1394), or USB in these terms. All of which is great, and rightly makes Apple a very cool and highly respected company.
However, to survive in the very long term, Apple needs to find a new growth area. Desktop computing probably isn’t it and as beautiful as the XServer may be, server machines certainly isn’t it.
Which brings us back to: consumer electronics. With the iPod, Apple showed that it could create a highly desirable, high performance piece of kit, which connected intelligently with desktop computers. Apple understands the power of the network, the importance of quality, the importance of usability, and (of course) drool-inducing aesthetics.
Here’s my point: Apple’s real competitor is Sony, not Microsoft, Dell or Sun.
Consumer electronics is a $100 billion per year market (in the US alone). For a company focused on producing top quality, digital network ready equipment with $4 billion cash in hand, it could make quite a splash. I’m pretty damn sure that I’d find it a home.
Imagine Apple bought TiVo (current market cap: $300 mn, and probably quite a close cultural fit). It would have the clout to make the digital VCR a mainstay in living rooms across the world. And you might even be able to programme the damn thing as well. In fact, why not integrate it into the television set? Now that’s a digital TV!
Imagine Apple introduced a CD player with a FireWire port on the front and a multi gigabyte hard drive. Every time I played a CD, it would record it to said hard drive, attaching album/song information along the way. I could then connect my digital audio player of choice to the unit, and synchronise my playlists. Or, I could stream the audio to speakers anywhere in my house over whichever wireless network I had available.
Imagine Apple bought Palm (current market cap: $296 mn) or Handspring (market cap: $95 mn), and both definitely close cultural fits. It would have the spiritual successor to Newton in its hands, and be able to create the PDA it so clearly wants to (cf new iPod features). This new PDA would also make for a pretty handy universal remote, which could provide more detailed UIs for the TiVo and the CD player.
The electronics industry has created so many technologies for connecting things together over the last 10 years, that it hasn’t actually stopped to make interesting products with those technologies. And if any company can take technology and turn it into something useful for and usable by non-techies, it’s Apple. It will be interesting to see what (if any) new products are unveiled in the coming months, and whether Apple will transcend any further to the consumer electronics sector. (And Steve: if you read this and decide to act on any of my ideas, all I ask is that you cut me in on the action somehow).