On Time

If we are going to ask people, in the form of our products, in the form of the things we make, to spend their heartbeats—if we are going to ask them to spend their heartbeats on us, on our ideas, how can we be sure, far more sure than we are now, that they spend those heartbeats wisely?

What would feel arrogant to me would be asking you to spend 10 or 12 hours of your time a year watching my shit, and delivering something where we didn’t hold that time precious.