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Date Based Marketing

Thu 01 Jun 02006 08:54 PM
Business
1 comment

Yesterday, I saw an advert on a bus which said that the movie The Omen would be released on 6.6.06.

Later, travelling on a different bus, I saw a billboard that said Delta would begin flying to Atlanta from Edinburgh on 6th June.

I wonder if Delta spotted the date’s connotations and deliberately wrote the date longhand, or if they’re now looking at The Omen’s promotional copy and hoping that people aren’t too superstitious. Or perhaps I’m the only one who notices things like this.

Tags: business, marketing

Ewan Spence wrote at 05:41 AM on 02 Jun 2006

6/6/6 is also the UK release date for Lordi’s "Hard Rock Hallelujhah" the single.

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This is the website of one David Thomson (aka dwlt) from Edinburgh, Scotland. It contains the results of my patented thinking-out-loud process.

According to the about page, I'm a miscellaneist — at any given moment I'm a game designer, entrepreneur, programmer, consultant, and/or writer. I also read a lot.

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