Disney Mobile

As has been mentioned across the web this week, Disney are launching a family oriented mobile phone operator. It looks to have some interesting features, including setting spending limits and usage hours.

However, it seems to me like they’re missing a trick by not offering rewards for use in their parks, as they do with their credit card. I realise that they’re including features which limit overall spending, but I think it would be a great extra incentive for families who already visit the parks to switch from their current service provider. Bear in mind that something like 70% of visitors to the parks are repeat visits, so I think this would definitely be an attractor.

Tags: disney, mobile