dwlt.thinksOutLoud

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Google / dMarc

Tue 28 Feb 02006 08:08 PM
Google
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A while back (Jan 17, to be precise), Google announced their acquisition of dMarc Broadcasting. I was reminded of this today in a USA Today article covering the expansion of Google’s advertising machine into the “old”-media space.

In case you didn’t already know, dMarc’s software automatically inserts adverts into radio station’s unsold ad space, based on information about the station and its demographic. One thing I haven’t seen anyone else mention is that this sort of system could (it seems to me) be used to automatically insert adverts into podcasts...

Tags: google

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This is the website of one David Thomson (aka dwlt) from Edinburgh, Scotland. It contains the results of my patented thinking-out-loud process.

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