Om on Yahoo's Mojo Retrieval

Excellent article by Om Malik on Yahoo’s resurgence:

These are not moves that will have a material impact on the company’s bottom line. Yahoo’s future, as far as I am concerned is in broadband and mobile. It has partnerships with phone companies where it is their content partner, and is forging many such relationships in the wireless space.

I’m somewhat surprised that we’ve not yet seen any strong signs pointing towards a Yahoo MVNO. It certainly seems to me that Yahoo have the brand and the cash to do something along these lines. They also have the massive advantage that they actually understand content and how to broker the right kinds of deals with content providers (whereas many existing mobile operators merely believe that they understand content). I’d certainly be more interested in a Yahoo MVNO than the easy one (apart from the business model, but they took that from Denmark).

Perhaps they could even take a leaf out of Amazon’s book and trial the idea in the UK, as Amazon have done with their DVD rental service. Maybe then we’d get flat rate data charges in the UK.