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1 commentThere’s no context at all in the Ads. I’m just getting random text ads (or based on my general description of my site when I signed up). I just compared the ads on my iPod Shuffle review page. AdSense had four ads for – of course – iPod Shuffles. Kanoodle had five ads, three of which were for generic Microsoft Office products and the other two were equally as irrelevant. So that’s bad. I think most of my ad revenue (which pays for the server as well as shiny new toys like my Mac mini) comes from search engines, which means context is king. Without that context, I really fear the usefulness of the ads are going to drop tremendously.
Reading this reminded me of a comment I’d posted on Jim’s post on Ads way back in September 2004. Here, I proposed that a blog-oriented ad service could take advantage of tags (as seen in Flickr et al) to do the context matching, rather than scanning the content itself.
You would sign up to the service and tag his blog appropriately (in Russ’ case ‘mobile’, for example). Advertisers would sign up and tag their ads similarly. Voila!
Now, of course this breaks down when you look at the test case of the iPod Shuffle review page. But since many blogging tools allow each post to have a keywords field, or a set of categories, or even in some cases tags attached to individual entries the ad system could pick these up via metadata (either explicit or inferred) in the post. Not that different, I suppose, but perhaps different enough that the blog owner actually feels they have some control over the context, which was the original reason for the AdSense/Kanoodle comparison.
I guess tag bidding could work in a similar way to keyword bidding in AdSense. Or maybe some other way could be invented for this, given the recent how to bring Google down meme.
Yes? No?
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