The New New Way
The power of blog marketing and word of mouth (Signal vs. Noise):
... if you have an idea for something (a business, product, service, book, whatever) get out there and do it. Make it great, keep your team small, keep your overhead low, treat your customers with respect, get it in front of the right people, and the market will take care of most of the marketing for you.
This goes along with a lot of my own thinking over the last year or so, now if only I could find the time and necessary motivation to test out the theory for myself…
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