I Know The Feeling

Sadly, I know what Diego is going through:

For the last couple of months (and according to our plan) we have been looking for funding. Sadly, we haven’t been able to get it. This hasn’t just been a matter of what we were doing or how (although that must be partly a problem) but also a combination of factors: the funding “market” in Europe and more specifically in Ireland (what people put money into, etc), our target market (consumer) and other things. Suffice it to say that we really tried, and, well, clearly it was a possibility that we wouldn’t be able to find it.

Consumer focused companies are always difficult to get funding for in Europe. Unfortunately, it creates a sort of imbalance in the market here, compared to the US where consumer focused businesses can actually get funded by a VC. A strong economy needs to have both types of business in it, but generally speaking funders here don’t seem to understand that.