Carriers Clinging To Outdated Business Model Ideas Redux
As a follow up to my recent piece about carriers being more open, The Feature have a similar piece about why iMode has been so successful.
The answer? They created an ecosystem that allowed officially approved sites to make money, while they took a very small cut of the proceeds to cover billing costs, and then they kept all the packet charges as normal. DoCoMo correctly identified that they were not the best people to understand content, how to create it, and how to present it, but that they did know how to help other people make a lot of money by staying the hell out of the way.
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