Mini-Movies
This story is quite interesting.
There was never any way that anyone in their right mind was going to watch a full-blown movie on their mobile devices (or even a 23 minute TV programme). Sports highlights and short narratives like this make a lot more sense, however.
Of course, one of the potential problems is that people might get greedy and charge more than £1.50 per item for access to these things, which would stop everything in its tracks.
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